Branding, as I understand it, involves the design of all consumer touch points from customer service through to their digital experience online. It elevates companies into corporations and can influence our consumer spending. Many companies will misunderstand the term “branding” and assume it’s just the logo design.
Designing ad units for web is no arbitrary task. There is a process to it. Keep these simple tips in mind next time you go off on a tangent for web creative, no matter how ‘pretty’ it becomes.
Being one of the most expensive commutes in the world (soon to be CDN $121/month ), they’d better have a fleet of over 2,000 vehicles covering every inch of Toronto!